News / AMB Insights

Accelerated growth for AMB through a new investment partnership.

Friday 5th February 2021

AMB Spa, San Daniele del Friuli, Italy, a leader in food packaging products and services announced today it has reached a definitive agreement for a majority controlling investment from an affiliate of Peak Rock Capital. This strategic partnership marks a new phase in AMB’s continuing mission to become the industry market leader and deliver rapid growth strategies to meet customer needs through servicing local markets.

The current AMB Board, Bruno Marin (CEO), Giles Peacock (COO), Paolo Cescutti (CPO) and Rolf Liebfried (CFO) will stay in place to run the business.

Established in 1969, now operating in 5 locations across Europe and with over 430 employees, AMB has become the forward-thinking market leader through being designed to be different in the way that they approach their business and customer needs. AMB is underpinned by a unique market position ‘all in one place’, covering the complete food packaging process: packaging design, prototyping, toolmaking, high-barrier rigid & flexible film production including inhouse film printing.

Bruno Marin, CEO of AMB, said, “This is another huge step in our growth plans, maybe the biggest when we look back. Over 50 years of AMB has brought us to this point through innovation, talented people and unwavering focus on our defined vision. Peak Rock Capital has been an active investor in our market historically and truly understands not only us as a business but the future growth potential of the industry”.

The investment partnership will allow AMB to further expediate its vision to develop and manufacture products that are sustainable in the circular economy. Sustainability and food safety will continue to be core to their activities and the needs of their customers.

Giles Peacock, COO of AMB, said, “AMB saw significate growth through 2020 against a tough operating backdrop which demonstrates the robustness of the business and how we have strategically structured it. Peak Rock Capital’s investment will enable us to build on this to further accelerate investment priorities, expand our global footprint, and fuel future growth initiatives and innovations. The partnership is built on strong shared beliefs that I believe will only have positive benefits for our customers, our people and businesses connected to AMB”.

Alex Dabbous, Managing Director of Peak Rock Capital Europe, said, “AMB represents an exciting opportunity for us to invest in a leading provider of recyclable products within the stable and growing European market for rigid food packaging materials. We are excited to partner with the Marin family and the Company’s talented management team to support AMB’s growth through geographic and customer expansion, product innovation, and add-on acquisitions.”

William Blair served as advisors and PWC as legal advisors to AMB through the transaction.


Peak Rock Capital is a leading middle‐market private investment firm that makes equity and debt investments in companies in North America and Europe. Peak Rock’s equity investment platform focuses on opportunities where it can support senior management to drive rapid growth and profit improvement, with expertise in corporate carve‐outs and partnering with families and founders seeking first‐time institutional capital. Peak Rock’s credit platform focuses on providing bespoke financing solutions and making investments in secondary loans for corporate debt and commercial real estate. Peak Rock’s principals have deep expertise in complex situations and cross‐border transactions, with the ability to provide tailored capital solutions and close transactions quickly where speed and certainty are priorities.
For further information about Peak Rock Capital, please visit


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