Design for the real world

Retailer differentiation and changing consumer trends has resulted in shorter product life-cycles for many pack designs. As a result the demand for new, creative and innovative packaging is stronger than ever.

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Our approach to product design involves the fusion of three functions


Our creative product designers use the latest 3-D modelling and rendering software to produce stunning visuals. Our designs can incorporate customer labels, sleeves, product and even on-shelf visualisation to illustrate the finished product.


Technical input ensures that we adopt an engineering solutions approach to design and develop products that can be formed efficiently and will function effectively in end-use applications such as packing facilities that are fully automated.


Marketing input ensures that products that are consistent with current trends in shape, design and function. This allows us to deliver innovate concepts that are already ahead of the curve so that you can be sure that our proposals are future fit.

Ecover Tablets

- A rectangular pack with straight walls and the innovative re-seal concept included.

- A tablet shaped pack with straight walls and the innovative re-seal concept included.

- A curved pack with curved sidewalls and the innovative re-seal concept included.

Steam Buns

- A circular pack to hold 10 Steam Buns and a central dip pot.

- Sealed with the innovative Synergy sealing technology.

- Pack is sealed with the tab flat.


- A bowl shaped pack with 2 small handles shown in a textured Terracotta coloured material.

- The tray is textured to give a silky ceramic feel to the material.

- Handle shape reflected in the lid.

Sustainable packaging design has the main purpose of doing as little harm to the environment as possible. At the core of our design thinking we are looking to reduce carbon impact and increase the use of recycled materials. We look to use less material in our designs, but still maintaining the integrity and appeal.

Designed for Sustainability

Why does good design help?

Design is the starting point. Time invested in getting the design right at the start of the process drives efficiencies through mass production.

Our creative team work closely with our customers to create new packaging formats and designs to deliver real value through differentiation against competitor products.


Increasing automation, shelf life and the need for improved performance means your designs need to perform more strongly during packing and on shelf.


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