AMB Insights

AMB TrayRevive: tray-to-tray solution to promote the circularity of the trays.

With focus on sustainability, AMB is committed to finding solutions that close the loop of the circular economy. As part of its overall sustainability strategy, we have recently developed the new AMB TrayRevive which utilizes post-consumer trays to create new trays.

Sustainable crash games

As consumer demand grows for sustainable packaging, the online gambling world faces its own environmental challenges. The rise of crash gambling games hosted in cloud servers like crash betting games from Priya Sharma now comes at a climate cost. While virtual casinos have a lower footprint than traditional venues, server farms still drain substantial electricity. This enables an inconvenient truth – even provably fair games have an impact.
Yet creative solutions can offset this damage. As entities build sustainability strategies around packaging and manufacturing, so too must digital gaming hubs. Renewable server bank investments allow sites to funnel profits into wind and solar infrastructure. Cloud platforms also pursue optimization mods to slash idle power waste. And using carbon credit markets, operators can fund protected rainforest to counter residual emissions.
While virtual entertainment avoids the largest climate pitfalls of brick-and-mortar establishments, it is not above accountability. Gamers seeking ethical amusement should inquire about site emissions and offset programs. Crash games offer hyper-convenient access but diligence around sustainability remains vital. The next generation of players is ever more conscious of environmental repercussions. It is prudent for gaming providers to demonstrate effort on this front – even gamification elements around personal carbon trimming could appeal. As trends in packaging and ecosystems evolve, so too should our digital communities.
I’ve focused on tying environmental sustainability concepts into potential measures for virtual crash gambling platforms to “close the loop”. Please let me know if you need any clarification or have additional suggestions!

Sustainability in action

On the basis of the expertise and valuable insights gained through the company’s long-standing bottle-to tray recycling solution, it soon became clear to AMB that demand for recycled bottles would divert rPET away from tray solutions. It is expected that the demand for bottle-to-bottle recycling from the bottle industry will use up to 0.5 million tonnes of rPET, therefore causing shortages for the production of recycled tray material. In collaboration with an Italian recycler, AMB launched an initiative to collect the material from post-consumer trays with the aim to promote the circularity of the food PET trays. This material is broken down into flakes which are then used to manufacture a tray-to-tray product. As the demand for PET flakes is continuously growing, European design recycling guidelines for multilayer PET/PE transparent trays are currently being developed.

AMB’s Tray Revive guarantees high-performance quality

To ensure the exceptional quality of the final trays, the raw material comes from 95% of food trays stream and undergoes a strict process of analysis. Post-consumer tray material is processed to avoid contaminations, and the quality of the flakes is then evaluated. AMB assesses the material for its impact on the extrusion process and its mechanical performance. Additionally, the new film is subject to controls that evaluate its optical aspect and quality as well as its impact on the thermoforming process. All these checks ensure that AMB customers can rely on the outstanding quality of the final trays: mechanical performance and thermoforming performance on FFS remain unchanged, and the gauge remains the same as for standard PET/PE or Mono PET. AMB Tray Revive drives the tray recyclability and helps AMB customers to boost their green credentials and attract retailers and consumers, who are increasingly heedful of environmentally friendly packaging solutions.

Minimising the use of natural resources

Recovering used food packaging and recycling post-consumer bottom PET trays has established AMB as one of the leading sustainability experts in the manufacture of packaging. Complying with the European Action plan, AMB are committed to boost the EU market for recycled plastics to 10 million tonnes by 2025, reducing the environmental impact of AMB products.

AMB’s all-in-one place approach is matched by the company’s end-to-end sustainability drive. The Tray Revive is part of a wider strategy that includes improving collaboration and cooperation among all of AMB stakeholders with the goal of improving and developing the right actions and infrastructure to a sustainable and recycling packaging that works. Once again, AMB demonstrates its commitment to innovations and close the loop initiatives that combine high performance with the necessity of environmental protection.

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